Art Direction & Design:
Great Lengths Challenge Ad Campaign

International beauty brand HAIRUWEAR launched a before-and-after challenge with it's product line Great Lengths.

The campaign was targeted to salon stylists in a series of print ads. Certified stylists contributed to the challenge submitting photos from a photoshoot they would conduct that illustrated their ability to create a compelling transformation in the hair and life of their clients.

A series of colorful print ads were developed that ran in major beauty trade publications with a simple message: Challenge Yourself.