Inspired by the home of the brand, Colorado, and the joy this product brings to its customers, the logo features a sacred geometry reference to the mountains, rays of light, and a clean and bold typeface.
It was important to showcase photography in the packaging that gave a glimpse into the earth’s beauty and bounty, the source from which their product is derived from. This direction gives a sense of both serenity and enormity.
Using the world’s easiest and most used e-commerce platform, Shopify, the brand was able to jump right into the game without much hassle to begin selling their product online through a very simple yet strong web presence.
To seal the deal a brand identity process would not be finished if not for beautiful product imagery that we shot to bring the product to life in a very unique and lifestyle way.