Nashville Scoring Strings

by Audio Ollie

I had the great opportunity to work again with music technology company @audioollie on their Nashville Scoring Strings virtual instrument. This instrument was recorded in world-renowned Ocean Way Studio with some of Nashville's best symphony string players. Embedded above is the commercial that I shot on location in Nashville, TN at Ocean Way Studio.

In addition to the video work I was responsible for the following:

brand identity
user interface design
video commercial
product packaging
digital marketing

User Interface & User Experience (UI & UX)

The user interface was designed for Native Instruments Kontakt player. The industry standard for musical sample libraries. In keeping with the previous product, LA Modern Percussion, NSS’s user interface builds upon the clean and minimal interface allowing the user to be able to select between microphone positions and advanced functionality.

Branding and Product Packaging

Nashville Scoring Strings captures the beauty and finesse of some of Nashville’s best symphonic string players. This is represented by the flowing yet abstract icon of a violinist set next to a clean typeface and stacked logo.

Cinematography that was captured there at Ocean Way Studio was used throughout the digital marketing campaign as well as the product packaging.